On the marketing part, IntoAfrica will create awareness of that business’ services to its customers by its marketing skills from websites development and hosting to social media marketing. IntoAfrica Tours seeks to differentiate itself as the premier adventure travel company in greater Swaziland.
As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies. It is owned by tourism students and a 100% wholly owned Swaziland firm.